Attracting Quality Customers: Be Careful What You Ask For….

Think for a minute.

Who responds to headlines like, “How to Make $1000 a Day — Guaranteed?”

Morons, that’s who.

Having morons for customers is not necessarily a good thing. When they find out that they cannot make $1000 a day writing semi-sensical articles or filling out surveys (Insert moron bait of your choice here.), expect torch-carrying morons from the village to surround your castle and burn you down.

A good rule of thumb is the more hype you use in your sales copy, the more morons you will attract.

So why do it at all? Is the hassle factor really worth the money? You’re gambling that enough morons will not ask for a refund to make your business profitable.

Which brings me to the sales letter. There is nothing intrinsically wrong with sales letters. When done well, they offer information and entice your reader to buy. The problem with sales letters is that they have been done to death by moron hunters.

The more garish the graphics, the more bombastic the headline, the more hyperbolic the copy, the more morons you will attract and sell.

Is your site a moron magnet?

If it is, please don’t complain about refunds, smear campaigns, snarky posts in forums, FTC complaints, or damage to your reputation.

It’s the cost of doing business.

Be careful what you ask for…